Today our class was able to participate in an interactive
presentation with Steve
Staedler. Steve Staedler is a Public Relations professional working for LePoidevin Marketing who
often uses Cision Point software to excel in the Public
Relations field. The first part of Steve's presentation focused on Cision
Point, and how beneficial it is for Public Relations professionals to
understand what Cision is and how it works. I have often heard professors talk
about Cision, but I have never taken the time to ask what it is or how it would
benefit me to know more about it. Today, I didn't have to ask those questions,
but I still received the answers.
If you are like me and do not know what
Cision Point Software is, it is used to connect professionals, especially those
in Public Relations, with media outlets and professionals that can help
disperse materials created by Public Relations professionals and their clients.
Cision allows you to create a list of "contacts" or organizations
that fit the client you are working with. The list created allows you to see
the contact information for the employees you can contact, send materials to
hundreds of organizations in a matter of minutes, and learn about how many
organizations use the information you are dispersing. I found this part of the
presentation to be very informative; however, to feel as though I fully
comprehended the information presented, I feel I would need to actually use
Cision.
The second part of the presentation
allowed us to work through a case study about Snap-On tools and the new
education certification programs available to the public. I found this to be
informative as well. I believe that seeing the education box created was very
unique and would be very helpful when presenting the education model to
administrators, faculty, and educators at the technical colleges and
universities.
I learned a lot during his presentation, I
was very excited to learn about his experience taking photos from the top of a wind turbine! Through this experience, he was able to ghost
write a story about Snap-On tools, and have a once in a lifetime experience of
climbing a wind turbine and seeing the view from the top! I believe that it is
the once in a lifetime experiences like that and the ability to help a client
that make Public Relations an amazing field to be starting in!
